Paid Search
Google Ads, Bing, programmatic search. Built around player intent and brand-bidding compliance in regulated markets.
iGaming traffic partner · est. 2016
We scale iGaming brands with performance traffic.
PRIME delivers high-intent players to licensed operators across 40+ geos. Multi-channel acquisition, full-funnel optimization, transparent reporting — built for compliance-first operators.
Trusted by
BETSTARS NORTHPLAY VOLTPUNT ROOBET 22BET PIN-UP STAKE RIOBET BETWAY MELBET JETCASINO PARI MATCH BETSTARS NORTHPLAY VOLTPUNT ROOBET 22BET PIN-UP STAKE RIOBET BETWAY MELBET JETCASINO PARI MATCH
The traffic partner behind the operators the industry tracks.
PRIME is a performance marketing partner for licensed iGaming operators. For nine years we've built acquisition systems for casino, sportsbook, and poker brands across regulated and emerging markets.
We don't buy impressions — we acquire players. Every campaign is engineered around player quality, retention economics, and the regulatory profile of the target market.
01 · Players Acquisition tuned for LTV, not first-deposit volume.
02 · Geos Tier-1 and emerging markets, regulated where it matters.
03 · Compliance Approvals, age-gating, and creative review built in.
Six acquisition channels. One accountable team.
We run the full player-acquisition stack for licensed operators — from paid media to SEO and affiliate programmes. Each channel is owned by a specialist, all reporting to a single lead per market.
Paid Social
Meta, TikTok, X. Creative testing at scale, with compliance-first approvals baked into the workflow.
SEO & Content
Long-term organic acquisition: technical SEO, topical authority, and editorial built for YMYL-safe verticals.
ASO & Mobile
App store optimization and mobile-first web funnels for casino and sportsbook apps in emerging markets.
Affiliate & Partners
Programmatic and partner-driven acquisition: hybrid deals, postbacks, and full MTRP compliance.
Streaming & Influencer
Twitch, Kick, YouTube. Long-form creator partnerships with vetted hosts and airtight commercial terms.
Every channel is run by a dedicated specialist with deep vertical knowledge. One lead per market owns the P&L end-to-end.
Get a channel breakdown for your market40+ active markets, across every regulatory profile.
From tightly regulated tier-1 to high-velocity emerging markets, we operate where licensed iGaming actually scales. Hover any region to see where the live campaigns run.
Brazil · São PauloLATAM
MexicoLATAM
ColombiaLATAM
ArgentinaLATAM
ChileLATAM
United KingdomEMEA
GermanyEMEA
SwedenEMEA
SpainEMEA
South AfricaEMEA
PolandCEE
RomaniaCEE
KazakhstanCEE
JapanAPAC
PhilippinesAPAC
IndiaAPAC
AustraliaAPAC
Nine years compounding for operators across the world.
0+
iGaming brands scaled, from launch-stage to tier-1 incumbents.
0+
Active markets across LATAM, EMEA, APAC, and CEE.
$0M+
In player deposits driven through PRIME-built funnels.
0
Years operating in iGaming, with full regulatory discipline.
Numbers reflect active brand engagements and aggregate player deposits across reporting operators, 2016–2025. Verified by independent media audits.
How we plug into your operation.
A four-stage engagement designed around risk-controlled scale. Each stage has clear deliverables, fixed timelines, and a single accountable lead on our side.
01 · AUDIT
Market & player audit
Two-week diagnostic across your current acquisition, retention economics, and competitive footprint in target geos.
02 · BUILD
Channel & creative setup
Tracking infrastructure, compliance-approved creative, partner onboarding. Everything wired to your CRM and BI stack.
03 · SCALE
Optimization & scale
Weekly creative refresh, bid & budget reallocation across channels, LTV-driven targeting. We own the P&L of the funnel.
04 · REPORT
Transparent reporting
Live dashboards on player quality, FTDs, retention cohorts, and unit economics. No vanity metrics — only revenue impact.
Selected work, measured in revenue.
Scale · Paid + SEO 2024 LATAM · 5 geos · 18 months
Tier-2 casino brand scaled across Brazil and Mexico
Player deposits
$0M
Retention D30
0%
Built a multi-channel engine across Meta, Google, and SEO. Compliance-first creative for Brazilian regulation roll-out.
SEO Turnaround 2024 EU · 4 regulated geos · 9 months
European sportsbook recovered from a manual action
Organic clicks
0%
Domain rating
0
Technical SEO overhaul, topical authority rebuild, and a clean link profile restored traffic within one quarter.
Launch · Affiliate 2023 Africa · APAC · 8 geos · 12 months
Crypto casino launch in Africa and APAC
Active partners
0+
Monthly FTDs
0K
Stood up a hybrid affiliate program from zero. Programmatic deals with vetted regional publishers and influencer hosts.
The people behind the numbers.
Twelve specialists, one P&L. Every market lead has at least seven years operating inside licensed iGaming — and a track record an operator can audit.
Founder · Limassol 
Alex Kuznetsov
CEO & Strategy
Founded PRIME after eight years scaling acquisition at Betsson and Unibet. Owns market-entry strategy and partner network.
Performance 
Maria Chen
Head of Performance
Ex-Bet365 and Kindred. Runs paid acquisition across all regulated geos. Co-author of our compliance-first creative playbook.
SEO 
Daniel Park
Head of SEO
Ex-Casumo. Builds long-term topical authority and runs our SEO recovery practice. Lives in topical authority audits.
Affiliate 
Sofia Volkov
Head of Affiliate
Ex-Affilka and Betsson. Built affiliate programmes from zero to 500+ partners. Owns MTRP compliance and postback stack.
Compliance 
Marcus Reid
Head of Compliance
MGA & UKGC certified. Reviews every campaign before launch. Owns responsible gambling framework and audit trail.
Backed by a wider team of twelve channel specialists, analysts, and creative producers. Every market lead reports directly to the founder.
12+ Specialists
7y+ Avg. tenure
100% Senior-only
Ready to scale your market?
Tell us about your brand, your target geos, and your goals. We respond within one business day with a market brief and next steps.
Email
partners@prime-traffic.gg
Direct
Book a 30-min intro call
HQ
Limassol, Cyprus · operating globally